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Graphic design is the visual design of ideas in different media , with the aim to share something with people. This requires the use of both artistic and technical skills. When graphic design is both visual expression and creativity aimed at the presentation of text and graphics .
The practice of graphic design extends today from the traditional printing to the modern computer, the interactive media and multimedia design. Graphic design has its application in, for example:
The primary tool of graphic design remains the creative spirit. Critical, objectifying and analytical thinking required in the many forms of design and rendering.
The term "graphic design" was first named by William Addison Dwiggins (1880-1956) in 1922. In his time were busier , typographer , writer , graphic artist and designer often one and the same person. In the 20th century, all these actions developed into a specialty. See also:
Animation is the illusion of motion by playing one after another several still images called frames . This is everyday life for most of the Internet , in cartoons and animated series and animated films . Computer graphic formats like POISON , MNG , SVG and Flash provide the entertainment on computers and the Internet.
Animated film is the common name for filming which no action live actors, but instead drawn pictures ( cartoons ), or lifeless matter (such as clay figures) that are filmed in single-image technique. This is to say that the images one by one be included. At the rear placing each of the images in the film give it then if it is done correctly, the illusion of motion. To create a full fluid motion, there are 24 frames per second is required. There are also animations that deal with 12 or 10 frames per second. But with such animation you reach not completely smooth motion.
A book binding designer is someone who is a book binding , cover or dust jacket designs for books. In the period 1890-1940 were the Netherlands bindings designed which are particularly distinctive in their design. About 1890 originated in Europe, an art movement; in France Art Nouveau in Germany Jugendstil , in Britain Arts and Crafts and Netherlands New Art called, although the names Art Nouveau and Jugendstil also be established.
Some publishers approached during that period famous artists and gave them commands band and cover designs for expenditure of various kinds as well as covers of magazines , sheet music and brochures. Especially in the magazines are the 116 covers for Wendingen , monthly magazine for building and adorning of Architectura et Amicitia ' ( 1918 - 1931 ), designed by a number of famous Dutch artists.
Communication is a process whereby one tries a particular concept to be transferred from one performance framework (the sender or the source where it is produced) to another (the recipient) by means of information which, by convention, refers to that notion. Communication takes place by means of sign systems , and other forms of expression. Communication takes place through images, then called this form visualization ; think of diagrams ,pictograms and maps .
Communication studies is an academic discipline that studies human communication in all its forms and in different contexts. It is thus a versatile discipline, which has to do with the communication leather: features of transmitter, carrier, and receiver of a message. With language in all its forms, not just the written and spoken language, but also the visual language, body language and sign language. With knowledge and learn to understand and interpret messages, "hidden" messages, clarity, objectivity. With sociology and how notions of social groups are transmitted to the rest of society and vice versa. And finally with psychology: how man expresses his ideas, feelings, wishes; and how are they perceived by others and understood?
Data visualization also scientific visualization is the art within the Computer Science that deals with the visual representation of data. The purpose of a data visualization is to make transparent data with the aid of images . A simple example is a plot of a measured temperature at certain times of the day. A higher level of examples are CT scans or MRI scans to be done in hospitals in order to be able to detect certain disease symptoms of a patient and to make diagnoses. Data visualization is related to the visualization in general. This concerns the development of forms of expression and the (visualization) models (and classification) that play a role in designer and recipient of the message.
A font is a set of characters that letters represent. Many word processors allow the user to select the choice different fonts, such as Times New Roman , Helvetica , Arial or Courier . Various systems have been devised to classify fonts. One such system is the chronological order. In the 20th century alone, as many fonts are designed so that this system is not sufficient. The classification of Vox is not always true but because it creates some order is still the most widely used classification.
Desktop Publishing, or DTP , editing and formatting of documents for print, and who are therefore usually intended for publication, such as books , magazines , brochures , and the like, using a PC . Desktop publishing software such as QuarkXPress or Adobe InDesign is designed specifically for this purpose. Generally replace these programs, word processors and graphics programs, but they are used to gather the content created with these programs and process: text, raster images (such as images edited with Adobe Photoshop ) and vector graphics (such as drawings / artwork created with Adobe Illustrator or CorelDRAW ). When the material is ready for publication, it can run desktop publishing software like PostScript or Adobe PDF , which can then be used by commercial printers to make printing plates.
An illustration is a (mostly) visual explanation of a story or an assertion . Usually, an illustration a drawing or an applicable photo with a written story . The illustration depicts one fragment of which is the line of the story is accentuated visible to the reader or the mood of the story. An illustration is a visual explanation or clarification. Especially children's books and scientific papers are often enlivened with illustrations.
Globally, one can distinguish different types of illustrations:
A special form of illustrated is the application of illuminations .
An illustration may metaphorically be an explanation of a different story, or a presentation. It is the illustration himself a story, but which can serve as an example to illustrate the topic.
Photography is with the aid of light and other forms of radiation producing images of objects and phenomena. The word is derived from the Greek and means literally writing with light. Someone (professional) photography performed is called a photographer . To create a picture , one makes use of a camera . An imprint of an object that is placed directly on the light-sensitive material and then exposed, is a photograph gram .
Graph, engraving and printmaking , is a form of art in which the artist makes use of various techniques. The images are made (works) are in these ways graph (also: engravings or prints) said.
The use of these graphic techniques may have a variety of reasons by an artist, for example:
The comic book is a widely prevalent form of graph, and is usually printed in planographic printing such as offset four-color printing. (Transparent black film with drawings and text , and a 3-color painting on a blueprint)
Calligraphy is the art of calligraphy. In China and Japan is still highly valued calligraphy, and Islamic cultures are numerous calligraphic versions of the Koran and calligraphic sayings from the Koran often carpets processed or hung on the wall.
In Europe, the calligraphy initially carried by slaves ( Roman Empire ), later after the breakthrough of Christianity by monks in monasteries . In the later Middle Ages arose guilds for calligraphers and illuminators (they made decorations at the point of work ). There are different types of styles of calligraphy; Gothic, Romanesque, Karolisch, Beneventan etc.
Advertising is a person authorized by a recommendation, sometimes in a medium of a third party, but also directly through advertising . It is promote a product, service, company or idea through a usually sponsored message.
In the development of modern industrial society was a rapid disposal of large numbers of similar products, in addition to proper identification of the needs of consumers deemed increasingly necessary. Advertising, and in a broader context, marketing , meet that need. Thus they strengthened in no small part to the continued growth of the industrial society, and many believe led to the emergence of consumerism : the senseless satisfy false needs that have been talks by industry.
The comic strip (including cartoon or comic strip ) is one of the oldest forms of literature . A comic strip is formed by a series of images that constitute a story. A comic strip made by a cartoonist and a writer . Sometimes the artist also wrote the screenplay , sometimes working more than one person in the drawing ( sketches , ink , literature ) or the story. The American called a comic a comic in a Japanese manga .
Typography involves, printing and shaping of texts, both functional and aesthetic purposes. To achieve these objectives play the formatting of text blocks , the type page and the choice of fonts , bold and italic variants, spacing and punctuation important.
Originally, the main medium for the typography the book . Unlike books typography nowadays inseparable from forms, web programs, interactive CD-ROMs, advertising texts or warning. Typography has to take into account the medium and purpose of the written texts. These different requirements for legibility and conspicuity.
Web design is the design of all aspects of a website . On the Internet , many more things are possible than in old-fashioned printed matter ; Clear examples are moving elements, interaction capabilities, audio and video . Because of the technical aspects is a design on the web is not only a designer , but also a programmer .
For navigation on a page is the structure of a website is important. An advertising brochure often contains loose pieces of text between images, but websites are usually much more complex. Wikipedia gives a good example. It not only has a logo , a title and text with illustrations, but also tabs , menus, a login function and a search function.
Typically, it is intended that visitors to a website can find information quickly and easily, and can orientate well in the website. Therefore, the logical structure will have to be in each other. One way to provide orientation in a hierarchical website is breadcrumb navigation , where the user selected path in the tree structure shown on the website on every page.
Contrary to popular belief, there is now no difference between a graphic designer and a graphic designer . Graphic designer is essentially exactly the same training as that of a graphic designer, but provided by universities. In practice, there are even more successful graphic designers / designers from the various graphic lyceums than that of university counterpart arise, which also has to do with the fact that graphic lyceums decades in this regard more experience than the universities.
Both the graphic designer and graphic designer is commissioned at its discretion the overall graphic design of various types of printed or multimedia and stores them in a design. Within the design he / she determines the layout (format), typography (fonts, font sizes, column widths, line spacing, etc.), the image carrier type (paper, screen surface, etc.), the use of color and illustrative / picture kind. Very occasionally he / she produces the illustrations or photos themselves. Often he / she spends out to the person engagedillustrator or photographer .
It is often claimed that a graphic designer only does the graphic design and that the action should not be confused with a graphic designer or designer . Also, it is stated that a graphic designer more concerned with the technique and its control over a designer, art director or designer. So he tries / she know as much as possible of software such as Adobe or Quark Xpress . In ancient times, of course, more to the film or even earlier with lead characters. Some knowledge in these shows that the latter mostly in the hands of a desktop publisher (Desktop Publisher) is what is an education in itself.
A graphic designer is responsible for the graphic design of printed materials such as brochures, posters, packaging and book covers, digital products such as websites and designs for use in different media, such as alogo or corporate identity . As a graphic designer to design a different implements, he or she is also a graphic designer mentioned, but the applications are the same.   
Graphic designers often work with marketing and advertising agencies , publishers and printers , but also as an entrepreneur started for various clients. Within a company a graphic designer can also work up to art director or creative director . 
Within the design of the graphic designer determines the design of the product, including layout (format), the typography (fonts, font sizes, column widths, line spacing, etc.), the use of color and illustrations and photographs. Based on customer requirements make the art director or graphic designer a concept design, which is presented to the client. Next, the concept is developed by the graphic designer using professional graphics software to finished product. To do this, the graphic designer either independently or with the help of a DTP 'there, illustrator or photographer.  
In developing a mission to keep the designer inter alia, to the target, the requirements, the financial opportunities presented by the customer and the technical processing of the design.  A designer may also seek to strengthen existing content functionalities (eg optimum readability by adding proper application of typography) and additional functionality through the form (for example, the use of color as a focal point for the most important information). He / she provides while also advise the client to achieve an optimal end product, and also monitors the multiple applications and the technical processing (eg, reproduction, interface structure) of the draft, that the concept of shape is maintained.
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